In 1961, Sanbittèr was introduced to the world as "Bitter San Pellegrino," becoming Italy's first non-alcoholic aperitif. Its innovative concept quickly won the hearts of aperitif enthusiasts, and in 1975, it was rebranded as Sanbittèr, cementing its place as the undisputed star of the aperitif scene.
From chic to glamorous bars, Sanbittèr has consistently held its position as the ultimate choice for discerning aperitif connoisseurs. Its rich history and authentic Italian quality have made it an emblem of Italian aperitif culture, beloved by generations.
Experience the allure of Sanbittèr and savor the essence of a true Italian classic. Let the iconic flavours and refreshing character of Sanbittèr elevate your aperitif moments, creating cherished memories that stand the test of time.