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A unique and unmistakable recipe has characterized Campari, the aperitif par excellence, for over 150 years. Campari is the result of the infusion of herbs, aromatic plants and fruit in alcohol and water; these last two being the recipe‟s only known ingredients. Many have guessed simply at the number of ingredients: some say there are 20 or 60, but others list the ingredients at 80.
Campari is often used in cocktails such as the famous Negroni. It can also be served with soda water, wine, or citrus juice.